Design thinking : integrating innovation, customer experience and brand value /
| Diğer Yazarlar: | |
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
New York :
Allworth Press,
2010.
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| Konular: |
İçindekiler:
- Foreword : the importance of integrated thinking / Thomas Lockwood
- Design thinking methods : from innovation to integration to transformation
- Notes on the evolution of design thinking : a work in progress / Craig M. Vogel
- The designful company / Marty Neumeier
- Creating the right environment for design / Julian Jenkins
- Designing business : new models for success / Heather M.A. Fraser
- Unleashing the power of design thinking / Kevin Clark and Ron Smith
- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood
- The four powers of design : a value model in design management / Brigitte Borja de Mozota
- Transition : becoming a design-minded organization / Thomas Lockwood
- Value : building brands, by design
- Building leadership brands by design / Jerome Kathman
- Let's brandjam to humanize our brands / Mark Gobé
- Bringing the future into global brands / Tony Kim
- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel
- Branding and design innovation leadership : what's next? / Phil Best
- Influence : the hidden importance of service design
- Service desgin : an appraisal / Roberto M. Saco and Alexis P. Goncalves
- Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason
- From small ideas to radical service innovation / Mark Jones and Fran Samalionis
- Would you like service with that? / Chris Bedford and Anson Lee
- Service design via the global web : global companies serving local markets / Brian Gillespie
- Meaning : creating customer experiences that matter
- The mathematics of brand satisfaction / Chris Rockwell
- Will meaningful brand experiences disrupt your market? / David W. Norton
- The road to authentic brand is jittered with design / David Lemley
- Customer loyalty and the elements of user experience / Jesse James Garrett
- Experiential design drives an established brand / Judi Jacobs and Jeff Hackett.