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240326s2010 nyuad b 001 0 eng d |
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|a 9781581156683
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|a TS171.4
|b .D474 2010
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| 245 |
0 |
0 |
|a Design thinking :
|b integrating innovation, customer experience and brand value /
|c edited by Thomas Lockwood.
|
| 264 |
|
1 |
|a New York :
|b Allworth Press,
|c 2010.
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| 300 |
|
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|a XVII, 285 sayfa :
|b grafik, resim, şekil, tablo ;
|c 23 cm.
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| 336 |
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|2 rdacontent
|a TX
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| 337 |
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|2 rdamedia
|a UMD
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| 338 |
|
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|2 rdacarrier
|a VLM
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| 504 |
|
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|a Bibliyografya ve dizin var.
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| 505 |
0 |
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|a Foreword : the importance of integrated thinking / Thomas Lockwood -- Design thinking methods : from innovation to integration to transformation -- Notes on the evolution of design thinking : a work in progress / Craig M. Vogel -- The designful company / Marty Neumeier -- Creating the right environment for design / Julian Jenkins -- Designing business : new models for success / Heather M.A. Fraser -- Unleashing the power of design thinking / Kevin Clark and Ron Smith -- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood -- The four powers of design : a value model in design management / Brigitte Borja de Mozota -- Transition : becoming a design-minded organization / Thomas Lockwood -- Value : building brands, by design -- Building leadership brands by design / Jerome Kathman -- Let's brandjam to humanize our brands / Mark Gobé -- Bringing the future into global brands / Tony Kim -- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel -- Branding and design innovation leadership : what's next? / Phil Best -- Influence : the hidden importance of service design -- Service desgin : an appraisal / Roberto M. Saco and Alexis P. Goncalves -- Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason -- From small ideas to radical service innovation / Mark Jones and Fran Samalionis -- Would you like service with that? / Chris Bedford and Anson Lee -- Service design via the global web : global companies serving local markets / Brian Gillespie -- Meaning : creating customer experiences that matter -- The mathematics of brand satisfaction / Chris Rockwell -- Will meaningful brand experiences disrupt your market? / David W. Norton -- The road to authentic brand is jittered with design / David Lemley -- Customer loyalty and the elements of user experience / Jesse James Garrett -- Experiential design drives an established brand / Judi Jacobs and Jeff Hackett.
|
| 650 |
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0 |
|9 21909
|a Industrial design
|
| 650 |
|
0 |
|9 34811
|a Product design
|
| 700 |
1 |
|
|9 160736
|a Lockwood, Thomas
|e editör
|e yazar
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| 942 |
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|d 2024-03-26
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|o TS171.4 .D474 2010
|p 0122496
|r 2024-03-26
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