Integrated marketing communications in advertising and promotion/

Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Language:English
Published: United States: Thomson;South Western, 2007.
Edition:7.bs.
Subjects:

MSKÜ: Menteşe Kütüphanesi

Holdings details from MSKÜ: Menteşe Kütüphanesi
Call Number: HF5415.123 .S445 2007
Copy k.1 Available