Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion (7.bs.). United States: Thomson;South Western.
Chicago Stili AlıntıShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.
MLA AlıntıShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.
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