Airport marketing /
| Yazar: | |
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
London ;
Routledge, Taylor & Francis Group,
2013.
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| Konular: |
İçindekiler:
- Introduction
- The airport marketing environment
- The market for airport services
- Airport marketing research
- Airport marketing planning
- The airport product
- Airport pricing
- Promotion of airports
- Airport distribution.