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|a Zikmund, William G.
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|a Exploring marketing research /
|c William G. Zikmund, Barry J. Babin.
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| 250 |
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|a 9. bs.
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| 260 |
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|a Mason, OH ;
|b Thomson/South-Western,
|c 2007.
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|a xxi, 698 s. :
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|a Babin, Barry J.
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