APA Citation

Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion (7.bs.). United States: Thomson;South Western.

Chicago Style Citation

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.

MLA Citation

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.

Warning: These citations may not always be 100% accurate.