APA Zitierstil

Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion (7.bs.). United States: Thomson;South Western.

Chicago Zitierstil

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.

MLA Zitierstil

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.