Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion (7.bs.). United States: Thomson;South Western.
Chicago ZitierstilShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.
MLA ZitierstilShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7.bs. United States: Thomson;South Western, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.