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|a HF5414
|b KOT 2002
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1 |
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|9 2450
|a Kotler, Philip,
|d 1931-
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| 245 |
1 |
0 |
|a Social marketing :
|b improving the quality of life /
|c Philip Kotler, Ned Roberto, Nancy Lee.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c2002.
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| 300 |
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|a xvi, 438 s. :
|b res. ;
|c 24 cm.
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| 500 |
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|a Dizin var.
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| 504 |
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|a Bibliyografya var.
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0 |
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|a Understanding social marketing. Defining social marketing. Outlining the strategic marketing planning process. Discovering keys to success -- Analyzing the social marketing environment. Determining research needs and resources. Mapping the internal and external environments -- Establishing target audiences, objectives, and goals. Selecting target markets. Setting objectives and goals. Deepening our understanding of the target audience and the competition -- Developing social marketing strategies. Product: designing the market offering. Price: managing costs of behavior change. Place: making access convenient. Promotion: creating messages. Promotion: selecting media channels -- Managing social marketing programs. Developing a plan for evaluation and monitoring. Establishing budgets and finding funding sources. Completing an implementation plan and sustaining behavior. Making ethical decisions.
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| 650 |
1 |
4 |
|a SOSYAL PAZARLAMA.
|9 261199
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| 650 |
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|a DAVRANIŞ DEĞİŞİKLİĞİ.
|9 150787
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| 700 |
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|9 180128
|a Roberto, Ned
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| 700 |
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|9 1903
|a Lee, Nancy,
|d 1932-
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