Destination benchmarking : concepts, practices, and operations /
| Yazar: | |
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| Materyal Türü: | Kitap |
| Dil: | English Turkish |
| Baskı/Yayın Bilgisi: |
Cambridge, MA :
CABI Pub.,
2004.
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| Konular: |
İçindekiler:
- Overview of Benchmarking Theory
- Types of benchmarking
- Analysis of benchmarking models
- The organization of a benchmarking exercise
- Overview of Performance Measurement Theory
- Short review of quantitative measures
- Short review of qualitative measures
- Short review of the balanced scorecard
- Evaluating Benchmarking Studies in Tourism
- Overview of Benchmarking Studies in Tourism
- Organization benchmarking studies in tourism
- Destination benchmarking studies in tourism
- Limitations of Past Benchmarking Research in Tourism
- Towards Destination Benchmarking
- Major Characteristics of the Tourism Industry
- Rationale for Destination Benchmarking
- What is 'Destination Benchmarking'?
- Elements of Destination Benchmarking
- Measuring destination performance
- Types of destination benchmarking
- Taking action
- Measures of Destination Benchmarking
- Rationale for Measuring Destination Performance
- Indicators of Destination Performance Measures
- Qualitative measures
- Analysis of qualitative measures
- Quantitative measures
- Analysis of quantitative measures
- Strengths and Weaknesses of Destination Measures
- Internal Destination Benchmarking
- Practices of Internal Destination Benchmarking
- Proposed Model of Internal Destination Benchmarking
- Measuring the internal performance
- Collecting the data
- Identifying performance gaps
- Deciding what to benchmark
- Presenting the benchmarking findings
- Taking action
- Strengths and Weaknesses of Internal Destination Benchmarking