Description: Pazarlama 3.0 :

Bibliographic Details
Main Author:	Kotler, Philip, 1931-
Other Authors:	Kartajaya, Hermawan, 1947-, Setiawan, Iwan, Dündar, Kıvanç
Format:	Book
Language:	Turkish English
Published:	İstanbul : Optimist Yayım Dağıtım, 2011.
Series:	Optimist yayın no ; 221.
Subjects:	Pazarlama. Marketing

Description
Item Description:	Özgün adı: Marketing 3.0 : from products to customers to the human spirit.
Physical Description:	192 s. : şkl., tbl. ; 20 cm.
Bibliography:	Bibliyografya (sayfa 191-192)
ISBN:	9789757051756