Description: Sport promotion and sales management /

Bibliographic Details
Main Author:	Irwin, Richard L., 1957-
Other Authors:	McCarthy, Larry M., 1954-, Sutton, William Anthony, 1951-
Format:	Book
Language:	English
Published:	Champaign, IL : Human Kinetics, 2008.
Edition:	2nd ed.
Subjects:	Sports > Public relations. Sports > Marketing. Spor > Halkla ilişkiler. Spor > Pazarlama.

Description
Physical Description:	xi, 339 p. : ill. ; 29 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	073606477X 073606477X (hard cover) 9780736064774 9780736064774 (hard cover)