Zikmund, W. G., & Babin, B. J. (2007). Exploring marketing research (9. bs.). Mason, OH: Thomson/South-Western.
Chicago ZitierstilZikmund, William G., and Barry J. Babin. Exploring Marketing Research. 9. bs. Mason, OH: Thomson/South-Western, 2007.
MLA ZitierstilZikmund, William G., and Barry J. Babin. Exploring Marketing Research. 9. bs. Mason, OH: Thomson/South-Western, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.