Marketing strategy /
Main Author: | Walker, Orville C. |
---|---|
Other Authors: | Mullins, John W., Boyd, Harper W. |
Format: | Book |
Language: | English |
Published: |
Maidenhead :
McGraw-Hill Education,
2005.
|
Edition: | 5. bs. |
Subjects: |
Similar Items
-
Marketing management /
by: Kotler, Philip, 1931-
Published: (2006) -
A framework for marketing management /
by: Kotler, Philip, 1931-
Published: (2009) -
The strategy reader /
Published: (1998) -
Strategy safari : a guided tour through the wilds of strategic management /
by: Mintzberg, Henry.
Published: (1998) -
Making strategy happen : transforming plans into reality /
by: Judson, Arnold S.
Published: (1990)