Description: Marketing strategy /

Bibliographic Details
Main Author:	Walker, Orville C.
Other Authors:	Mullins, John W., Boyd, Harper W.
Format:	Book
Language:	English
Published:	Maidenhead : McGraw-Hill Education, 2005.
Edition:	5. bs.
Subjects:	Pazarlama > Yönetim. Stratejik planlama. Marketing > Management Strategic planning