APA Alıntı

Kotler, P., & Armstrong, G. 1. (2008). Principles of marketing (12. bs.). Upper Saddle River, N.J.: Pearson/Prentice Hall.

Chicago Stili Alıntı

Kotler, Philip, and Gary 1960- Armstrong. Principles of Marketing. 12. bs. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.

MLA Alıntı

Kotler, Philip, and Gary 1960- Armstrong. Principles of Marketing. 12. bs. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.