Mastering data mining : the art and science of customer relationship management /

Bibliographic Details
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon.
Format: Book
Language:English
Published: New York : Wiley Computer Pub., 2000.
Subjects:
Online Access:Table of Contents
Description
Item Description:Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff.
Dizin var.
Physical Description:xviii, 494 s. : res. ; 24 cm.
Bibliography:Bibliyografya var.
ISBN:0471331236