Davis, J. J. (1997). Advertising research: Theory and practice. New Jersey: Prentice Hall.
Chicago Style CitationDavis, Joel J. Advertising Research: Theory and Practice. New Jersey: Prentice Hall, 1997.
MLA CitationDavis, Joel J. Advertising Research: Theory and Practice. New Jersey: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.