Davis, J. J. (1997). Advertising research: Theory and practice. New Jersey: Prentice Hall.
Chicago Stili AlıntıDavis, Joel J. Advertising Research: Theory and Practice. New Jersey: Prentice Hall, 1997.
MLA AlıntıDavis, Joel J. Advertising Research: Theory and Practice. New Jersey: Prentice Hall, 1997.
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