Fundamentals of marketing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1981.
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| Edition: | 6th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | XVII, 726 s. : res. ; 24 cm. |
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| Bibliography: | Bibliyografyaları ve dizini var. |
| ISBN: | 0717285111 |