%0 Book %A Pedersen, Paul Mark. %E Miloch, Kimberly S., 1972- %E Laucella, Pamela C., 1964- %I Human Kinetics %D 2007 %C Champaign, IL %G English %@ 0736065245 %@ 9780736065245 %T Strategic sport communication %U http://www.loc.gov/catdir/toc/ecip0710/2007003995.html