The McDonaldization of society 5 /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Ritzer, George.
التنسيق: كتاب
اللغة:English
منشور في: Los Angles, Calif. : Pine Forge Press, c2008.
الموضوعات:
جدول المحتويات:
  • An introduction to McDonaldization
  • The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond
  • Efficiency : drive-throughs and finger foods
  • Calculability : Big Macs and little chips
  • Predictability : it never rains on those little houses on the hillside
  • Control : human and nonhuman robots
  • The irrationality of rationality : traffic jams on those "happy trails"
  • Globalization and McDonaldization : does it all amount to nothing?
  • Dealing with McDonaldization : a practical guide
  • The Starbuckization of society?