Lovelock, C. H. (1992). Managing servises: Marketing, operations and human resources (2nd ed.). New Jersey: Prentice - Hall.
Chicago ZitierstilLovelock, Christopher H. Managing Servises: Marketing, Operations and Human Resources. 2nd ed. New Jersey: Prentice - Hall, 1992.
MLA ZitierstilLovelock, Christopher H. Managing Servises: Marketing, Operations and Human Resources. 2nd ed. New Jersey: Prentice - Hall, 1992.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.