Churchill, G. A., Jr. (1991). Marketing research: Methodological foundations (5th ed.). New York: Dryden.
Chicago Style CitationChurchill, Gilbert A., Jr. Marketing Research: Methodological Foundations. 5th ed. New York: Dryden, 1991.
MLA CitationChurchill, Gilbert A., Jr. Marketing Research: Methodological Foundations. 5th ed. New York: Dryden, 1991.
Warning: These citations may not always be 100% accurate.