Berry, M. J. A., & Linoff, G. (2000). Mastering data mining: The art and science of customer relationship management. New York: Wiley Computer Pub..

Berry, Michael J. A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: Wiley Computer Pub., 2000.

Berry, Michael J. A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: Wiley Computer Pub., 2000.