Piercy, N. (1993). Market-Led strategic change: Making marketing happen in your organization. Oxford: Butterworth-Heinemann.
Chicago Style CitationPiercy, Nigel. Market-Led Strategic Change: Making Marketing Happen in Your Organization. Oxford: Butterworth-Heinemann, 1993.
MLA CitationPiercy, Nigel. Market-Led Strategic Change: Making Marketing Happen in Your Organization. Oxford: Butterworth-Heinemann, 1993.
Warning: These citations may not always be 100% accurate.