APA Citation

Kerin,Roger A., & Peterson, R. A. (2000). Strategic marketing problems: Cases and comments (9th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

Kerin,Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 9th ed. New Jersey: Prentice Hall, 2000.

MLA Citation

Kerin,Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 9th ed. New Jersey: Prentice Hall, 2000.

Warning: These citations may not always be 100% accurate.