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Marketing management /
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Marketing management /
Bibliographic Details
Main Author:
Kotler, Philip, 1931-
Format:
Book
Language:
English
Published:
New Jersey :
Prentice-Hall,
2000.
Edition:
Millennium edition.
Subjects:
Marketing
>
Management
Holdings
Description
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Description
Physical Description:
XXXI, 718 [I31] s. : res. ; 28 cm.
Bibliography:
Bibliyografya ve dizin var.
ISBN:
0130156841
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