APA Citation

Dunn, S. W. (1990). Advertising: Its role in modern marketing (7th ed.). Chicago: The Dryden Press.

Chicago Style Citation

Dunn, S. Watson. Advertising: Its Role in Modern Marketing. 7th ed. Chicago: The Dryden Press, 1990.

MLA Citation

Dunn, S. Watson. Advertising: Its Role in Modern Marketing. 7th ed. Chicago: The Dryden Press, 1990.

Warning: These citations may not always be 100% accurate.